Privacy policy.

This policy sets out the data I collect, how I use it and how I protect it.

I’m Jack Dryden, a producer who makes theatre things happen.

This privacy policy covers any data collected when you visit my website ( or through any other communications with me in my day-to-day work as a theatre producer.

If you have questions about this policy you can email me at

This policy was last updated on Sat 18 March, 2023.

How I use cookies

My website uses cookies, web beacons, pixel tags and tracking technology to help improve functionality and performance. These allow my website to recognise you when you return in future and help me to understand which sections of my website you find most useful.

You can set preferences for how my website uses cookies below. You can also use your browser settings to control the use of cookies across any websites you visit.

Essential cookies

Some cookies used by my website are essential to allow my website to work. For example, my website uses a cookie to record your cookie preferences so that you don’t see a consent banner every time you return to my website. These cookies cannot be disabled.

Optional cookies

My website also uses other optional cookies for analytics, to improve functionality and for targeted advertising to promote my productions and any other content, products and services I may offer as part of my business. For example, these cookies allow me to see which pages of my website are most helpful or to track how many tickets I have sold from visits to my website as opposed to other sources.

3rd party cookies

My website may use some 3rd party cookies from trusted partners to help me track analytics, improve functionality and for targeted advertising to promote my productions and any other content, products and services I may offer as part of my business.

Some parts of my website may include advertisements from external companies, particularly my blog. Advertisers may serve their own 3rd party cookies through my website in order to track the performance of their adverts.

Affiliate links

My website includes some affiliate links to products and services I recommend. If you click one of these links, a cookie may be used to record that you came from my website. This allows me to earn a small commission from any purchases you make (at no cost to you).

For more information please see my affiliate link policy.

What data I collect

Visiting my website

When you visit my website, I may collect some technical information about your computer, including your IP address, operating system and browser type, for system administration and reporting. This allows me to monitor performance, prevent spam and guard against DDOS attacks which may take down the website.

Contacting me

If you contact me by email or any other method I will collect communication data, like your name, email address and phone number in order to reply to you, fulfil legal duties and manage my business operations.

Working with me

If you work with me or hire my services I will collect certain customer and contract information including your name, contact information, and financial details. This allows me to keep the records I need to carry out my day-to-day business activities and to fulfil any legal or contractual obligations.

Subscribing to a newsletter

If you choose to subscribe to a newsletter or mailing list I will collect the data requested in the sign-up form. If you sign-up through my website it will also log your IP address to prevent abuse of the system.

Buying tickets to an event

If you buy tickets for an event through my website or via trusted venue and ticketing partners, I may collect certain personal information such as your name, email and home address in order to send tickets and manage your booking.

Bookings made via a trusted venue or ticketing partner will also be subject to their own terms and conditions.

Commenting on my website

If you choose to leave a comment on my website I will collect the data requested in the comments form. My website will also record your IP address and browser user agent string to help with spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. If you have a Gravatar account, your profile picture will be published publicly alongside your comment.

How I use data for marketing

I rely on marketing to sell tickets for my theatre productions and to promote other content, products and services I may offer as part of my business.

I will only use your personal information for marketing where you have positively opted in or you have provided permission to other organisations to allow me to market to you, for example, via Facebook.

If you would like to opt-out of this marketing you can use the options included within my communications, for example the ‘unsubscribe’ links in emails, or email me at

What data I share with 3rd parties

I share some information with service providers to allow them to carry out actions on my behalf, and they may share some information with me.

Partners include:

  • Google (privacy policy) – for email, file storage and analytics
  • Metricool (privacy policy) – for social media scheduling and analytics
  • Automattic (privacy policy) – for comment profile pictures, newsletters and mailing lists
  • Venue & Ticketing Partners – to promote events and sell tickets
  • My accountants and legal advisors

I also post and communicate on social media platforms including but not limited to Twitter, Instagram, LinkedIn and YouTube. Any content or interactions on these websites are also governed by those companies’ own terms and conditions.

I will never sell your personal information or pass it to organisations who are unconnected with my direct business activities. The only exceptions to this are for personal safety or bona fide law enforcement requests.

How I protect your data

I take every reasonable precaution I can to protect personal information I hold. Wherever possible I secure all my accounts and systems with 2-factor authentication. All my trusted service providers have rigorous data protection procedures in place.

My website includes some links to external sites. I am not responsible for the privacy policies or the content of these websites.

How long I keep your data

I will keep your personal data only for as long as it is necessary for my business purposes and comply with all applicable legal requirements.

Your rights over your data

You can request a copy of any information I hold about you, to correct incorrect information, or to delete information about you that is no longer required. This does not include any data I am obliged to keep for administrative, legal, or security purposes.

If you would like to make a request you can email me at

This policy may change

I may update this privacy policy in future. Any changes to this policy will be published on this page ( These changes will apply from the date of publication.